docs: move strategy + growth docs to private repo

apps/website/src/constants/faqs.ts

@@ -20,7 +20,7 @@ export const faqs = [
 // uncontested search/AEO intent named in issue #207 ("AI team check-in
 // questions", "how to talk to my team about AI"), which is the SEO/AEO
 // angle on the AI-at-work B2B wedge (growth Lever 5, see
-// docs/growth/03-growth-strategy.md §3). Every answer paraphrases copy
+// whocards/whocards docs/growth/03-growth-strategy.md (private) §3). Every answer paraphrases copy
 // that already exists on the page itself (hero, value props, CTA) — no
 // new stats or claims introduced, same discipline as the on-page-derived
 // meta descriptions added in #66.

apps/website/src/pages/ai-at-work.astro

@@ -10,8 +10,8 @@ import Layout from '~layouts/Layout.astro'
 import {TURNSTILE_ACTION} from '~server/turnstile'
 
 // AI Check-In marketing landing page (Tier 0 "lead magnet" wedge).
-// See docs/strategy/ai-at-work.md §5 (Tier 0) and §7 (positioning), and the
-// finalized copy in docs/strategy/ai-checkin-landing-copy.md (#58).
+// See whocards/whocards docs/strategy/ai-at-work.md (private) §5 (Tier 0) and §7 (positioning), and the
+// finalized copy in whocards/whocards docs/strategy/ai-checkin-landing-copy.md (private) (#58).
 
 // The AI Check-In deck is live at /play/ai-at-work (#57).
 const deckHref = '/play/ai-at-work'
@@ -26,7 +26,7 @@ const siteKey = env.PUBLIC_TURNSTILE_SITE_KEY
 // e.g. pass image='og/ai-at-work.png' to <Layout>.
 
 // Proof stats — independently sourced public research (kept evergreen via live
-// source links; refresh annually). See docs/strategy/ai-checkin-landing-copy.md §3.
+// source links; refresh annually). See whocards/whocards docs/strategy/ai-checkin-landing-copy.md (private) §3.
 const stats = [
   {
     value: '52%',

docs/DESIGN.md

@@ -137,7 +137,7 @@ and legibility over web decoration; never scale calibration-sensitive output to
 ## Mobile v1 launch alignment
 
 For the first mobile release, this specification is subordinate to `docs/RELEASE.md` and
-`docs/growth/04-app-launch-plan.md`. Agents must preserve these product and launch constraints:
+`whocards/whocards:docs/growth/04-app-launch-plan.md` (private). Agents must preserve these product and launch constraints:
 
 - The v1 journey is landing → the single WhoCards Deck → Global Game. Do not imply that Library
   browsing, accounts, purchases, Custom Decks, Personal Game, or Facilitation already exist.

docs/adr/0005-mobile-release-pipeline.md

@@ -64,4 +64,4 @@ tag, runs the gate → `eas build` → `eas submit` (beta track) → `eas update
   approved iOS build for weeks costs real retention for no benefit. The website encodes this with
   per-platform flags (`PUBLIC_APP_IOS_LAUNCHED`, `PUBLIC_APP_ANDROID_LAUNCHED`): `/app` shows a real
   iOS download and routes Android visitors to `/android-testers` until the Android flag flips. See
-  `docs/growth/04-app-launch-plan.md` for the launch/campaign side.
+  `whocards/whocards:docs/growth/04-app-launch-plan.md` (private) for the launch/campaign side.

docs/adr/0008-authenticated-app-on-tanstack-start.md

@@ -10,7 +10,7 @@ content/marketing/SEO site — Astro's sweet spot: islands, ship-zero-JS, MDX, 1
 prerendered question pages, build-time OG generation. That content moat is growth Lever 3 and must
 not be disturbed.
 
-The new work (see `docs/strategy/ai-at-work-business-plan.md`) is **app-shaped**: authenticated,
+The new work (see `whocards/whocards:docs/strategy/ai-at-work-business-plan.md` (private)) is **app-shaped**: authenticated,
 stateful, multi-user, real-time-ish — a collaborative **question-review** tool, **RBAC** for
 admins/facilitators, a **moderation cockpit**, and eventually **Tier 2 "WhoCards for Teams"**
 (multi-tenant orgs, seats, roles). Astro's page-first + islands model fights this the moment shared