Add Advocating Tips

_tips/advocating.md

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+---
+title: "Tips on Advocating for Web Accessibility"
+nav_title: Advocating
+order: 6
+title_icon: /tips/img/icons.svg#advocating
+footer: >
+  <p>
+    <strong>Status:</strong>
+      Updated
+      @@@
+    (first published @@@)
+    <br>
+    <strong>Editors:</strong>
+    <a href="https://www.w3.org/People/#kevin">Kevin White</a>,
+    <a href="https://www.w3.org/People/shadi">Shadi Abou-Zahra</a>, and
+    <a href="https://www.w3.org/People/Shawn">Shawn Lawton Henry</a>.
+    <a href="./acknowledgements/">Acknowledgements</a>.
+    Developed by the <a href="https://www.w3.org/WAI/EO/">Education and Outreach Working Group (EOWG)</a>.
+    Developed with support from the <a href="https://www.w3.org/WAI/DEV/">WAI-DEV project</a>, co-funded by the European Commission <abbr title="Information Society Technologies">IST</abbr> Programme.
+      </p>
+---
+
+{::options toc_levels="2" /}
+
+{::nomarkdown}
+{% include_cached toc.html type="start" title="Page Contents" class="full" %}
+{:/}
+
+-   TOC is created automatically.
+{:toc}
+
+{::nomarkdown}
+{% include_cached toc.html type="end" %}
+{:/}
+
+
+## Assess key issues impacting accessibility
+
+Many factors may impact accessibility implementation. Consider general awareness, cultural acceptance, availability of experts and tools, and policy implications. Key stakeholders play an important role in ensuring an awareness of the issues and their relevance. Consider roles such as designers, developers, project managers, senior management and policy makers.
+
+{::nomarkdown}
+{% include_cached box.html type="start" title="More Information" class="simple" %}
+{:/}
+
+{::nomarkdown}
+{% include_cached box.html type="end" %}
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+
+## Engage with people with disabilities
+
+People with disabilities are often unaware of accessibility features, so that they are being infrequently demanded. Involving them in awareness-raising campaigns and discussion is equally important to ensure backing and a societal contract. @@@
+
+People with disabilities will help build understanding of the barriers faced and what accommodations can help in removing them. Stories of how people with disabilities use the web can also help develop understanding of the principles of and need for web accessibility. Use these stories as cases studies when building awareness and seeking backing.
+
+{::nomarkdown}
+{% include_cached box.html type="start" title="More Information" class="simple" %}
+{:/}
+
+{::nomarkdown}
+{% include_cached box.html type="end" %}
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+
+## Engage senior stakeholders and decision makers
+
+Individual project staff might want to increase accessibility efforts but lack the resources to do so. Backing from senior stakeholders and decision makers will help stimulate change and ensure resources are available for accessibility activities. Target these people with awareness-raising campaigns and discussion to provide an appreciation for the value and importance of accessibility. This will impact on broad change and progress.
+
+{::nomarkdown}
+{% include_cached box.html type="start" title="More Information" class="simple" %}
+{:/}
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+{::nomarkdown}
+{% include_cached box.html type="end" %}
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+
+## Develop an accessibility business case
+
+Build a business case for web accessibility that is most relevant to the organization. Seek to align the rationale for adopting accessibility with core business objectives and motivations. For example, if providing employment opportunities is important then focus on social factors, or if risk and compliance are important then legal factors may be relevant.
+
+{::nomarkdown}
+{% include_cached box.html type="start" title="More Information" class="simple" %}
+{:/}
+
+* [Developing a Web Accessibility Business Case for Your Organization](/WAI/bcase/Overview.html): Provides information on how to create a business case
+* [Determine Your Goal and Gather Support](/WAI/impl/#goal): Section of Strategic Planning document that discusses broad area of securing management support.
+
+{::nomarkdown}
+{% include_cached box.html type="end" %}
+{:/}
+
+## Promote awareness for accessibility
+
+Encourage awareness of the value and need for accessibility among all stakeholders, such as designers, developers, managers, and decision makers . Ensure that further information is available for those interested, and that there is a framework for them to communicate and exchange knowledge. Providing sustained information can be more helpful at maintaining activite.
+
+{::nomarkdown}
+{% include_cached box.html type="start" title="More Information" class="simple" %}
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+{::nomarkdown}
+{% include_cached box.html type="end" %}
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+
+## Seek alliances and build networks
+
+Organizations may have many departments working on web implementation projects. Seek them out and bring them together. Provide shared training opportunities and look for opportunities to develop shared resources. Strengthening the networks and alliances of people working on web projects interested in accessibility will help increase knowledge and drive for change.
+
+{::nomarkdown}
+{% include_cached box.html type="start" title="More Information" class="simple" %}
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+
+## Learn more about accessibility
+
+These tips are important points to consider when promoting website accessibility, but there is always more to learn. The following resources will help you find out more about accessibility, why it is important, and what guidelines exist to help support people with disabilities accessing the web.
+
+{::nomarkdown}
+{% include_cached box.html type="start" title="More Information" class="simple" %}
+{:/}
+
+* [<abbr title="World Wide Web Consortium">W3C</abbr> Accessibility](/standards/webdesign/accessibility): Introduces accessibility and provides links to many helpful resources
+* [Accessibility Principles](/WAI/intro/people-use-web/principles): An introduction to the <abbr title="Web Content Accessibility Guidelines">WCAG</abbr> requirements
+* [How people with disabilities use the web](/WAI/intro/people-use-web): Real-life examples of the benefits of accessibility for people with disabilities
+* [Developing Web Accessibility Presentations and Training](/WAI/training/Overview.html): Outlines and material to help you develop presentations and training on web accessibility
+
+{::nomarkdown}
+{% include_cached box.html type="end" %}
+{:/}

_tips/index.md

@@ -26,6 +26,4 @@ Get started with accessibility. These tips introduce some basic considerations f
 * [<span>Designing</span> for Web Accessibility]({{ "/tips/designing/" | relative_url }})<span class="">: </span>Tips for user interface and visual design.
 * [<span>Writing</span> for Web Accessibility]({{ "/tips/writing/" | relative_url }})<span class="">: </span>Tips for writing and presenting content.
 * [<span>Developing</span> for Web Accessibility]({{ "/tips/developing/" | relative_url }})<span class="">: </span>Tips for markup and coding.
-* [<span>Evaluating</span> Web Accessibility]({{ "/tips/evaluating/" | relative_url }})<span class="">: </span>Tips on checking and assessing.
-* [<span>Procuring</span> Web Accessibility]({{ "/tips/procuring/" | relative_url }})<span class="">: </span>Tips on @@@@.
 * [<span>Advocating</span> for Web Accessibility]({{ "/tips/advocating/" | relative_url }})<span class="">: </span>Tips for understanding and promoting accessibility.