Data Analyst with experience in retail and digital product environments.

I specialize in client analytics, product funnel optimization, and growth experimentation. My focus is on building metric systems, identifying growth drivers, and translating behavioral data into measurable business impact.

Experienced in:

• Product metrics (DAU/MAU, retention, LTV, churn, conversion)
• Customer analytics (segmentation, repeat rate, loyalty metrics)
• Funnel analysis & activation optimization
• Marketing and acquisition performance analysis
• A/B testing and statistical validation

🔹 Analyze product funnels and identify growth bottlenecks
🔹 Build customer segmentation and LTV models
🔹 Design and evaluate A/B tests with statistical validation
🔹 Develop dashboards and automated reporting systems
🔹 Evaluate marketing performance, ROI and acquisition quality
🔹 Translate analytical insights into product and commercial strategy

• Campaign Performance Dashboard
  Power BI · DAX · Marketing Analytics 🔗 View Repository