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feat(package): add creative-strategy-skills #153

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24 changes: 22 additions & 2 deletions package-index.json
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{
"schemaVersion": 1,
"indexRevision": "initial-empty",
"packages": []
"indexRevision": "creative-strategy-skills-1.0.0",
"packages": [
{
"id": "creative-strategy-skills",
"name": "Creative Strategy Skills",
"description": "Alysha's creative-strategy framework as a skills-only package: 15 independently callable skills across foundation, strategy, and execution that take a brand from understanding to strategically mapped ads.",
"version": "1.0.0",
"categories": [
"creative-strategy"
],
"packageManagerVersion": 1,
"source": {
"type": "github",
"owner": "Motion-Creative",
"repo": "runneth-apps",
"path": "packages/creative-strategy-skills",
"ref": "main"
},
"updatePolicy": "manual",
"uninstallPolicy": "allowed"
}
]
}
22 changes: 22 additions & 0 deletions packages/creative-strategy-skills/instructions/behavior.md
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# Creative Strategy Skills

This package installs Alysha's creative-strategy skill framework into `agent_skills`. It is a stack of 15 independently callable skills that take a brand from understanding to strategically mapped, executable ads. Skills-only: it installs no app, routine, brain seed, or secret.

## What is installed

The skills land at their normal skill paths so they auto-load and trigger on their own descriptions. Three layers:

- **Foundation** (understand the brand before any messaging): `brand-intake`, `product-catalog`, `review-audit`, `brand-relevant-keywords`, `competitor-analysis`.
- **Strategy** (map the plan): `creative-strategy-engine`.
- **Execution** (produce the creative): `hook-writing`, `hook-analysis`, `hook-evaluator`, `hook-tactics`, `hook-voice-patterns`, `creative-mechanics`, `visual-formats`, `creative-analysis`, `voice-copy-standards`.

## When to use them

- Reach for these on any creative-strategy request: building brand context, writing or grading hooks, mapping messaging angles, choosing ad formats, tearing down an existing ad, or enforcing spoken-first copy standards.
- Run foundation before strategy, and strategy before execution, when starting a brand cold. `brand-intake` is the prerequisite context layer for everything downstream.
- Each skill also stands alone. Follow the trigger guidance inside each `SKILL.md`; do not require the whole chain when the ask is narrow (for example "score this hook" uses `hook-evaluator` only).

## Notes

- Package install stages the skill files only. There is no build, routine, or setup step to run after install.
- These skills reason from brand context and customer language. They do not fabricate performance data; keep any metric claims grounded in real Motion data.
166 changes: 166 additions & 0 deletions packages/creative-strategy-skills/package.json
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{
"schemaVersion": 1,
"id": "creative-strategy-skills",
"name": "Creative Strategy Skills",
"version": "1.0.0",
"description": "Alysha's creative-strategy framework as a skills-only package: 15 independently callable skills across foundation, strategy, and execution that take a brand from understanding to strategically mapped ads.",
"updatePolicy": "manual",
"uninstallPolicy": "allowed",
"resources": [
{
"id": "package-behavior",
"type": "package_instruction",
"sourcePath": "instructions/behavior.md"
},
{
"id": "skill-brand-intake",
"type": "directory",
"sourcePath": "skills/brand-intake",
"target": {
"root": "agent_skills",
"path": "brand-intake"
},
"executablePaths": []
},
{
"id": "skill-product-catalog",
"type": "directory",
"sourcePath": "skills/product-catalog",
"target": {
"root": "agent_skills",
"path": "product-catalog"
},
"executablePaths": []
},
{
"id": "skill-review-audit",
"type": "directory",
"sourcePath": "skills/review-audit",
"target": {
"root": "agent_skills",
"path": "review-audit"
},
"executablePaths": []
},
{
"id": "skill-brand-relevant-keywords",
"type": "directory",
"sourcePath": "skills/brand-relevant-keywords",
"target": {
"root": "agent_skills",
"path": "brand-relevant-keywords"
},
"executablePaths": []
},
{
"id": "skill-competitor-analysis",
"type": "directory",
"sourcePath": "skills/competitor-analysis",
"target": {
"root": "agent_skills",
"path": "competitor-analysis"
},
"executablePaths": []
},
{
"id": "skill-creative-strategy-engine",
"type": "directory",
"sourcePath": "skills/creative-strategy-engine",
"target": {
"root": "agent_skills",
"path": "creative-strategy-engine"
},
"executablePaths": []
},
{
"id": "skill-hook-writing",
"type": "directory",
"sourcePath": "skills/hook-writing",
"target": {
"root": "agent_skills",
"path": "hook-writing"
},
"executablePaths": []
},
{
"id": "skill-hook-analysis",
"type": "directory",
"sourcePath": "skills/hook-analysis",
"target": {
"root": "agent_skills",
"path": "hook-analysis"
},
"executablePaths": []
},
{
"id": "skill-hook-evaluator",
"type": "directory",
"sourcePath": "skills/hook-evaluator",
"target": {
"root": "agent_skills",
"path": "hook-evaluator"
},
"executablePaths": []
},
{
"id": "skill-hook-tactics",
"type": "directory",
"sourcePath": "skills/hook-tactics",
"target": {
"root": "agent_skills",
"path": "hook-tactics"
},
"executablePaths": []
},
{
"id": "skill-hook-voice-patterns",
"type": "directory",
"sourcePath": "skills/hook-voice-patterns",
"target": {
"root": "agent_skills",
"path": "hook-voice-patterns"
},
"executablePaths": []
},
{
"id": "skill-creative-mechanics",
"type": "directory",
"sourcePath": "skills/creative-mechanics",
"target": {
"root": "agent_skills",
"path": "creative-mechanics"
},
"executablePaths": []
},
{
"id": "skill-visual-formats",
"type": "directory",
"sourcePath": "skills/visual-formats",
"target": {
"root": "agent_skills",
"path": "visual-formats"
},
"executablePaths": []
},
{
"id": "skill-creative-analysis",
"type": "directory",
"sourcePath": "skills/creative-analysis",
"target": {
"root": "agent_skills",
"path": "creative-analysis"
},
"executablePaths": []
},
{
"id": "skill-voice-copy-standards",
"type": "directory",
"sourcePath": "skills/voice-copy-standards",
"target": {
"root": "agent_skills",
"path": "voice-copy-standards"
},
"executablePaths": []
}
]
}
166 changes: 166 additions & 0 deletions packages/creative-strategy-skills/runneth-package.json
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{
"schemaVersion": 1,
"id": "creative-strategy-skills",
"name": "Creative Strategy Skills",
"version": "1.0.0",
"description": "Alysha's creative-strategy framework as a skills-only package: 15 independently callable skills across foundation, strategy, and execution that take a brand from understanding to strategically mapped ads.",
"updatePolicy": "manual",
"uninstallPolicy": "allowed",
"resources": [
{
"id": "package-behavior",
"type": "package_instruction",
"sourcePath": "instructions/behavior.md"
},
{
"id": "skill-brand-intake",
"type": "directory",
"sourcePath": "skills/brand-intake",
"target": {
"root": "agent_skills",
"path": "brand-intake"
},
"executablePaths": []
},
{
"id": "skill-product-catalog",
"type": "directory",
"sourcePath": "skills/product-catalog",
"target": {
"root": "agent_skills",
"path": "product-catalog"
},
"executablePaths": []
},
{
"id": "skill-review-audit",
"type": "directory",
"sourcePath": "skills/review-audit",
"target": {
"root": "agent_skills",
"path": "review-audit"
},
"executablePaths": []
},
{
"id": "skill-brand-relevant-keywords",
"type": "directory",
"sourcePath": "skills/brand-relevant-keywords",
"target": {
"root": "agent_skills",
"path": "brand-relevant-keywords"
},
"executablePaths": []
},
{
"id": "skill-competitor-analysis",
"type": "directory",
"sourcePath": "skills/competitor-analysis",
"target": {
"root": "agent_skills",
"path": "competitor-analysis"
},
"executablePaths": []
},
{
"id": "skill-creative-strategy-engine",
"type": "directory",
"sourcePath": "skills/creative-strategy-engine",
"target": {
"root": "agent_skills",
"path": "creative-strategy-engine"
},
"executablePaths": []
},
{
"id": "skill-hook-writing",
"type": "directory",
"sourcePath": "skills/hook-writing",
"target": {
"root": "agent_skills",
"path": "hook-writing"
},
"executablePaths": []
},
{
"id": "skill-hook-analysis",
"type": "directory",
"sourcePath": "skills/hook-analysis",
"target": {
"root": "agent_skills",
"path": "hook-analysis"
},
"executablePaths": []
},
{
"id": "skill-hook-evaluator",
"type": "directory",
"sourcePath": "skills/hook-evaluator",
"target": {
"root": "agent_skills",
"path": "hook-evaluator"
},
"executablePaths": []
},
{
"id": "skill-hook-tactics",
"type": "directory",
"sourcePath": "skills/hook-tactics",
"target": {
"root": "agent_skills",
"path": "hook-tactics"
},
"executablePaths": []
},
{
"id": "skill-hook-voice-patterns",
"type": "directory",
"sourcePath": "skills/hook-voice-patterns",
"target": {
"root": "agent_skills",
"path": "hook-voice-patterns"
},
"executablePaths": []
},
{
"id": "skill-creative-mechanics",
"type": "directory",
"sourcePath": "skills/creative-mechanics",
"target": {
"root": "agent_skills",
"path": "creative-mechanics"
},
"executablePaths": []
},
{
"id": "skill-visual-formats",
"type": "directory",
"sourcePath": "skills/visual-formats",
"target": {
"root": "agent_skills",
"path": "visual-formats"
},
"executablePaths": []
},
{
"id": "skill-creative-analysis",
"type": "directory",
"sourcePath": "skills/creative-analysis",
"target": {
"root": "agent_skills",
"path": "creative-analysis"
},
"executablePaths": []
},
{
"id": "skill-voice-copy-standards",
"type": "directory",
"sourcePath": "skills/voice-copy-standards",
"target": {
"root": "agent_skills",
"path": "voice-copy-standards"
},
"executablePaths": []
}
]
}
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