diff --git a/.gitignore b/.gitignore
index 78d9f35..5f2c920 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,2 +1,5 @@
 
 website/content/images/illustrations.ai
+
+output/
+*.log*
diff --git a/.travis.yml b/.travis.yml
new file mode 100644
index 0000000..566e578
--- /dev/null
+++ b/.travis.yml
@@ -0,0 +1,20 @@
+language: python
+
+python:
+    - "2.7"
+
+install:
+    - pip install pelican markdown
+    - npm install
+
+script:
+    - cd website
+    - pelican -o ../output
+    - cd ../
+
+deploy:
+    provider: script
+    script: npm run deploy
+    skip_cleanup: true
+    on:
+        branch: master
diff --git a/package.json b/package.json
new file mode 100644
index 0000000..a289d4b
--- /dev/null
+++ b/package.json
@@ -0,0 +1,13 @@
+{
+  "name": "opentypecookbook",
+  "author": "Tal Leming (http://typesupply.com)",
+  "homepage": "http://opentypecookbook.com",
+  "private": true,
+  "devDependencies": {
+    "surge": "0.18.0"
+  },
+  "scripts": {
+    "predeploy": "echo 'User-agent: *\nDisallow: /' > ./output/robots.txt",
+    "deploy": "surge ./output opentypecookbook-example.kennethormandy.com"
+  }
+}
diff --git a/readme.md b/readme.md
index 59c4537..41511b2 100644
--- a/readme.md
+++ b/readme.md
@@ -1 +1,19 @@
 Welcome to The Unofficial OpenType Cookbook. Feel free to peruse this information in its raw state here. But, it's much nicer in its compiled form on [opentypecookbook.com](http://opentypecookbook.com).
+
+## Getting started
+
+The OpenType Cookbook website uses [Pelican](http://getpelican.com) as a static site generator, which compiles the source Markdown and theme files into plain HTML, CSS, and JavaScript. This is published to [Surge.sh](https://surge.sh) via [Travis CI](http://travis-ci.org) each time a change is pushed to the `master` branch of this repository on GitHub.
+
+This means that, if you spot something you’d like to fix, you can open a Pull Request right from GitHub and have the changed merged and published—all without ever needing to run anything locally.
+
+If you _would_ like to run the project locally yourself:
+
+1. Run `pip install pelican markdown` with Python 2.7 installed
+
+2. Edit page content, written using markdown, in the `/content` directory.
+
+3. Generate the static content into the output directory: ```pelican -r```. The `-r` flag tells pelican to autoregenerate when it detects changes.
+
+4. Preview the output. From the output directory: `python -m SimpleHTTPServer`. The website can be viewed at [http://localhost:8000](http://localhost:8000).
+
+More options for publishing and previewing the website can be found in [Pelican's docs](http://docs.getpelican.com/en/3.4.0/publish.html).
diff --git a/website/README.md b/website/README.md
deleted file mode 100644
index a72cf1c..0000000
--- a/website/README.md
+++ /dev/null
@@ -1,15 +0,0 @@
-# Website README
-
-The OpenType Cookbook website uses [Pelican](http://getpelican.com) as a static site generator.
-
-## Quickstart
-
-1. ```pip install pelican markdown```
-
-2. Edit page content, written using markdown, in the `/content` directory.
-
-3. Generate the static content into the output directory: ```pelican -r```. The -r flag tells pelican to autoregenerate when it detects changes.
-
-4. Preview the output. From the output directory: ```python -m SimpleHTTPServer```. The website can be viewed at [http://localhost:8000](http://localhost:8000).
-
-More options for publishing and previewing the website can be found in [Pelican's docs](http://docs.getpelican.com/en/3.4.0/publish.html).