diff --git a/pgrx-pg-sys/src/submodules/elog.rs b/pgrx-pg-sys/src/submodules/elog.rs
index d0a25b229..e0969762b 100644
--- a/pgrx-pg-sys/src/submodules/elog.rs
+++ b/pgrx-pg-sys/src/submodules/elog.rs
@@ -128,10 +128,10 @@ pub trait IntoMessage {
     fn into_message(self) -> std::borrow::Cow<'static, str>;
 }
 
-impl IntoMessage for &str {
+impl IntoMessage for &'static str {
     #[inline]
     fn into_message(self) -> std::borrow::Cow<'static, str> {
-        std::borrow::Cow::Owned(self.to_owned())
+        std::borrow::Cow::Borrowed(self)
     }
 }