diff --git a/__tests__/src/rules/control-has-associated-label-test.js b/__tests__/src/rules/control-has-associated-label-test.js
index 7918e428..b207c682 100644
--- a/__tests__/src/rules/control-has-associated-label-test.js
+++ b/__tests__/src/rules/control-has-associated-label-test.js
@@ -161,8 +161,12 @@ const alwaysValid = [
   { code: '<thead />' },
   { code: '<time />' },
   { code: '<ul />' },
+  // includeRoles - valid when label is present
+  { code: '<div role="alert">Important message</div>' },
+  { code: '<div role="alert" aria-label="Warning" />' },
+  { code: '<div role="dialog" aria-label="Confirm action" />' },
+  { code: '<div role="dialog">Are you sure?</div>' },
   // Non-interactive Roles
-  { code: '<div role="alert" />' },
   { code: '<div role="alertdialog" />' },
   { code: '<div role="application" />' },
   { code: '<div role="article" />' },
@@ -171,7 +175,6 @@ const alwaysValid = [
   { code: '<div role="complementary" />' },
   { code: '<div role="contentinfo" />' },
   { code: '<div role="definition" />' },
-  { code: '<div role="dialog" />' },
   { code: '<div role="directory" />' },
   { code: '<div role="document" />' },
   { code: '<div role="feed" />' },
@@ -284,6 +287,9 @@ const neverValid = [
   { code: '<div role="switch" />', errors: [expectedError] },
   { code: '<div role="tab" />', errors: [expectedError] },
   { code: '<div role="textbox" />', errors: [expectedError] },
+  // includeRoles - these become invalid when includeRoles: ['alert', 'dialog'] is configured
+  { code: '<div role="alert" />', errors: [expectedError] },
+  { code: '<div role="dialog" />', errors: [expectedError] },
 ];
 
 const recommendedOptions = (configs.recommended.rules[ruleName][1] || {});
@@ -318,6 +324,9 @@ ruleTester.run(`${ruleName}:no-config`, rule, {
   valid: parsers.all([].concat(
     { code: '<input type="hidden" />' },
     { code: '<input type="text" aria-hidden="true" />' },
+    // alert and dialog are valid without config (no includeRoles)
+    { code: '<div role="alert" />' },
+    { code: '<div role="dialog" />' },
   ))
     .map(parserOptionsMapper),
   invalid: parsers.all([].concat(
@@ -325,3 +334,21 @@ ruleTester.run(`${ruleName}:no-config`, rule, {
   ))
     .map(parserOptionsMapper),
 });
+
+ruleTester.run(`${ruleName}:includeRoles`, rule, {
+  valid: parsers.all([].concat(
+    { code: '<div role="alert">Important message</div>', options: [{ includeRoles: ['alert'] }] },
+    { code: '<div role="alert" aria-label="Warning" />', options: [{ includeRoles: ['alert'] }] },
+    { code: '<div role="dialog" aria-label="Confirm" />', options: [{ includeRoles: ['dialog'] }] },
+    { code: '<div role="dialog">Content</div>', options: [{ includeRoles: ['dialog'] }] },
+    // Roles NOT in includeRoles should still pass without label
+    { code: '<div role="alert" />', options: [{ includeRoles: ['dialog'] }] },
+  ))
+    .map(parserOptionsMapper),
+  invalid: parsers.all([].concat(
+    { code: '<div role="alert" />', options: [{ includeRoles: ['alert'] }], errors: [expectedError] },
+    { code: '<div role="dialog" />', options: [{ includeRoles: ['dialog'] }], errors: [expectedError] },
+    { code: '<div role="alert"><span /></div>', options: [{ includeRoles: ['alert'] }], errors: [expectedError] },
+  ))
+    .map(parserOptionsMapper),
+});
diff --git a/docs/rules/control-has-associated-label.md b/docs/rules/control-has-associated-label.md
index d28d1d80..cba91c87 100644
--- a/docs/rules/control-has-associated-label.md
+++ b/docs/rules/control-has-associated-label.md
@@ -85,6 +85,10 @@ This rule takes one optional object argument of type object:
         "tree",
         "treegrid",
       ],
+      "includeRoles": [
+        "alert",
+        "dialog",
+      ],
       "depth": 3,
     }],
   }
@@ -95,6 +99,7 @@ This rule takes one optional object argument of type object:
 - `controlComponents` is a list of custom React Components names that will render down to an interactive element.
 - `ignoreElements` is an array of elements that should not be considered control (interactive) elements and therefore they do not require a text label.
 - `ignoreRoles` is an array of ARIA roles that should not be considered control (interactive) roles and therefore they do not require a text label.
+- `includeRoles` is an array of ARIA roles that are not interactive by default but should still require an accessible text label. For example, `['alert', 'dialog']` will enforce that elements with these roles have a label. If a role appears in both `ignoreRoles` and `includeRoles`, `ignoreRoles` takes precedence.
 - `depth` (default 2, max 25) is an integer that determines how deep within a `JSXElement` the rule should look for text content or an element with a label to determine if the interactive element will have an accessible label.
 
 ### Succeed
diff --git a/src/rules/control-has-associated-label.js b/src/rules/control-has-associated-label.js
index 4a691741..59c72c3c 100644
--- a/src/rules/control-has-associated-label.js
+++ b/src/rules/control-has-associated-label.js
@@ -30,6 +30,7 @@ const schema = generateObjSchema({
   controlComponents: arraySchema,
   ignoreElements: arraySchema,
   ignoreRoles: arraySchema,
+  includeRoles: arraySchema,
   depth: {
     description: 'JSX tree depth limit to check for accessible label',
     type: 'integer',
@@ -54,6 +55,7 @@ export default ({
       controlComponents = [],
       ignoreElements = [],
       ignoreRoles = [],
+      includeRoles = [],
     } = options;
 
     const newIgnoreElements = new Set([].concat(ignoreElements, ignoreList));
@@ -77,6 +79,7 @@ export default ({
       const nodeIsInteractiveElement = isInteractiveElement(tag, props);
       const nodeIsInteractiveRole = isInteractiveRole(tag, props);
       const nodeIsControlComponent = controlComponents.indexOf(tag) > -1;
+      const nodeIsIncludedRole = includes(includeRoles, role);
 
       if (nodeIsHiddenFromScreenReader) {
         return;
@@ -90,7 +93,7 @@ export default ({
           && nodeIsInteractiveRole
         )
         || nodeIsControlComponent
-
+        || nodeIsIncludedRole
       ) {
         // Prevent crazy recursion.
         const recursionDepth = Math.min(